Lyris Announces Social Media Integration Features for Lyris HQ
"As social media becomes more important to marketers and brands, integrating popular social channels like Facebook and Twitter into email marketing campaigns is critical for connecting with customers and achieving true business value. …
Read more on MarketWatch (press release)
Integrating Email Marketing Into Your Marketing Mix
But email marketing should still be an integral part of your marketing mix. It may not be as inherently sexy, but email marketing is the hardworking mule that consistently provides concrete value when you're still trying to figure out whether the …
Read more on Business 2 Community
